Pickup trucks dominate Alberta service fleets: they're the default work vehicle for trades and contractors. They're also the trickiest fleet vehicle to wrap because their geometry doesn't favour the mobile-billboard math that makes vans and trailers obvious. The right call on a pickup is usually a partial wrap with clean cut-vinyl branding, not a full printed wrap.
What's different about wrapping a pickup
- Side canvas is interrupted. Cab + bed are separate panels with a 2–4 inch gap between them. A graphic spanning that gap looks broken from any angle that isn't dead-side-on.
- Fender flares vary wildly by trim. Half-ton XL trims have minimal flares; Raptor, Rebel/TRX, and HD-class trims have aggressive flares that need cast vinyl to wrap without distortion.
- Tailgate gap. Same as on the truck-wraps page: graphics crossing the body-tailgate seam need a clean break at the gap, not continuous vinyl. We cut and wrap both sides independently.
- Bedside fender wells. The wheel arch flares on the bedside are compound curves; calendared film fails here within 18 months. Cast film only.
- Roof exposure. Pickup roofs see direct overhead sun and are usually the first panel to fade on a multi-year wrap. For coloured fleet vehicles, we recommend leaving the roof factory-painted unless the branding requires it.
- Tonneau covers and bedliners. Hard tonneaus can be wrapped as part of the install; soft tonneaus and rhino-lined beds can't. We'll inspect on quote day.
What we wrap
- Half-ton pickups: F-150, Silverado 1500, RAM 1500, Tundra
- 3/4-ton and 1-ton HD pickups: F-250/350, Silverado 2500HD/3500HD, RAM 2500/3500, Super Duty trims
- Mid-size pickups: Tacoma, Colorado, Frontier, Maverick, Ranger
- Service-body pickups: utility bodies, mechanic bodies, single-cab service trucks
Common fleet wrap patterns
What we install most often on pickup fleets, in descending order of frequency:
- Doors + tailgate cut-vinyl branding. Logo on each door, phone + website on the tailgate, factory paint everywhere else. The cleanest professional look. Runs $300–$1,200 per truck.
- Partial wrap: doors + tailgate + bed sides. Adds printed branding to the bedside panels. Bigger visual impact at job sites. $1,500–$3,000.
- Full body wrap, retain factory roof and hood. Colour-change cab + bed in a brand colour, hood and roof factory-painted. $3,500–$5,000.
- Full wrap including roof and hood. Maximum visual change. $4,000–$5,500.
For most service fleets we recommend option 1 or 2: they look intentional, scale well across vehicle types, and don't lock you into a specific brand colour that's hard to update.
Pricing for a single pickup
| Work | Price |
|---|---|
| Cut-vinyl lettering, doors + tailgate | $300–$1,200 |
| Partial wrap (doors + tailgate) | $1,500–$2,500 |
| Partial wrap + bedside branding | $2,500–$3,500 |
| Full body wrap, half-ton | $3,500–$5,000 |
| Full body wrap, HD-class | $4,000–$6,000 |
Fleet pricing for 3+ pickups drops the per-truck rate meaningfully: see fleet wraps.
Related work
- Fleet wraps overview: multi-vehicle pricing and process
- Truck wraps (single-vehicle): same content depth for personal trucks
- HVAC and plumbing: common pickup-fleet industry
- Electrical contractors: same
Common questions
Should I wrap the cab and box in the same colour?
If you want a colour change, yes: wrapping the cab a different colour than the bed looks like a previous-owner repair, not a design choice. The exception is two-tone factory paint, which a wrap can match.
Will the wrap survive trailer-hitch use, tool storage, and bedside contact?
Tailgate hinges and the inside bedside edges see the most contact damage from cargo loading. Cast vinyl tolerates this better than paint: minor abrasion polishes, deeper damage patches for $150–$400 per spot. Worth wrapping even on a hard-use truck.
Can you wrap a truck with factory chrome trim?
Yes, chrome delete (wrapping factory chrome in matching colour) is a common add-on. Mirrors, door handles, window surround chrome, badges. Add $200–$600 to the wrap budget for full chrome delete.
How long does a pickup fleet install take?
Single-truck install: 1 day for cut-vinyl, 2–3 days for partial wraps, 4–5 days for full wraps. Multi-truck fleets get scheduled in waves: typical pattern is 1–2 trucks per week so your business stays operational.